GreenergyDaily

Jul. 2, 2025

BYD Co.’s sales climbed to a fresh monthly high for 2025 after a round of price cuts, though the move sparked scrutiny from government authorities and drew criticism from industry groups.

The Chinese car-making juggernaut sold 377,628 passenger vehicles last month, including 206,884 battery electric cars. That was up 11% from a year earlier, helping to push first-half volumes to 2.1 million units, according to a statement Tuesday.

But sales barely grew month-on-month, placing greater pressure on BYD’s second-half strategy to hit its annual target for 5.5 million deliveries.

The sales figures signal BYD’s discounting of as much as 34% across some models in late May didn’t give it the sales bump it had hoped for. In its top-selling home market of China, the EV giant’s passenger car sales have declined for three straight months and the scrutiny that’s come alongside its price cuts cloud the outlook for the second half.

Still, even with domestic momentum in China slowing, BYD has managed to sustain strong growth in Europe.

Data released by Jato Dynamics indicated the Chinese automaker almost matched Tesla Inc.’s European registrations in May, building on its initial out-performance of its US rival in April. It nearly quadrupled European sales in the first four months of 2025, figures from researcher Dataforce show.

The incremental rise in sales takes BYD’s performance through June to 2.1 million units, but that means it needs to sell 559,000 units for each of the remaining six months on average to meet annual guidance.